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Client project · Russia

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ALROSA Diamond Exclusive — AI strategy for premium jewelry

A digital strategy for the premium segment: browser AR try-on, an AI investment-diamond consultant and hyper-personalization.

ALROSA Diamond Exclusive: desktop screenshot

// Results

AI solutions across the customer journey
6
roadmap in three phases
18 mo
target online conversion growth in year one
+35%

// How it works

  • AI investment consultant: 4C analysis, value forecast, market analytics, personal picks
    AI investment consultant: 4C analysis, value forecast, market analytics, personal picks
  • Extended AI ecosystem: expert chatbot, design generator, personalization, verification
    Extended AI ecosystem: expert chatbot, design generator, personalization, verification
  • 18-month roadmap in three phases with year-one target KPIs
    18-month roadmap in three phases with year-one target KPIs

What we built

We designed an AI ecosystem that covers the whole customer journey: first contact with the brand, the investment decision and after-sales service. The flagship is browser-based AR try-on with 3D models of the catalog. The AI consultant explains the 4Cs, forecasts stone value and selects diamonds by the client's horizon and risk profile. Roadmap: an AR pilot on 50 top SKUs, scale-up to the full catalog, then the full ecosystem with a design generator and blockchain verification.

  • Browser AR try-on for rings, earrings and necklaces
  • AI consultant for investment diamonds
  • 24/7 chatbot with gemology expertise
  • Jewelry sketch generator tuned to the client

// Stack

  • AI strategy
  • WebAR
  • AI consultant
  • 3D models
  • Recommendations
// Next case
// Your project

Let's build this for you

Describe the task. An engineer replies within 24 hours with a plan and an estimate.

  • Free AI audit
  • Fixed-price pilot
  • NDA on request