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Client project · Russia

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FC Shinnik — AI transformation strategy for the club

4 AI solutions to grow commercial revenue and fan loyalty at an FNL football club

FC Shinnik: desktop screenshot

// Results

AI solutions in the strategy
4
fan profile in the club CRM
360°
pilot steps: focus, integration, result
3

// How it works

  • AI chatbot and 360° fan profile
    AI chatbot and 360° fan profile
  • Predictive attendance model
    Predictive attendance model
  • Computer vision for the Academy
    Computer vision for the Academy

What we built

We audited the club's processes and designed an intelligent layer on top of its CRM and ticketing system. The strategy covers 4 solutions: an AI chatbot with a 360° fan profile, a predictive attendance model, a Content Factory for social media and computer vision for the Academy. The architecture complies with 152-FZ, runs on Russian servers and starts with a 3-step pilot.

  • AI chatbot handling match-day peak loads around the clock
  • 360° fan profile in the CRM: tickets, merch and social activity
  • Predictive attendance model with fan-retention triggers
  • Content Factory: VK/Telegram posts, Shorts/Reels and highlights

// Stack

  • AI strategy
  • AI agents
  • Fan CRM
  • Computer vision
  • Predictive analytics
// Next case
// Your project

Let's build this for you

Describe the task. An engineer replies within 24 hours with a plan and an estimate.

  • Free AI audit
  • Fixed-price pilot
  • NDA on request