Skip to content
Next Robot

Client project · Russia

All cases

FC Dynamo Moscow — AI strategy for fan engagement

A club-wide AI layer: instant fan support, a content pipeline and one 360° profile per fan

FC Dynamo Moscow: desktop screenshot

// Results

AI assistant for fans across every platform
24/7
fan profile: tickets, purchases and social activity
360°
TikTok likes: the audience the AI layer is designed for
39.5M

// How it works

  • AI layer architecture: data, engine, fan experience
    AI layer architecture: data, engine, fan experience
  • AI agent teams: support, content, sales
    AI agent teams: support, content, sales
  • Command center linked to tickets, store and socials
    Command center linked to tickets, store and socials

What we built

We designed a working AI layer over the club's ticketing, store, CRM and social data. Step one: a 24/7 AI assistant and auto-moderation across all platforms. Next: an AI content pipeline, a CRM with predictive and churn analytics, teams of AI agents, GEO reputation in AI search and a single command center, with fan data handled under Russia's 152-FZ.

  • 24/7 AI assistant for tickets, merch and travel to the stadium
  • Auto-moderation of comments by club rules on every platform
  • AI pipeline: one video into shorts, Telegram/VK posts, translations
  • 360° CRM: one profile per fan, triggers and churn prediction

// Stack

  • AI strategy
  • AI agents
  • Fan CRM
  • Computer vision
  • Predictive analytics
// Next case
// Your project

Let's build this for you

Describe the task. An engineer replies within 24 hours with a plan and an estimate.

  • Free AI audit
  • Fixed-price pilot
  • NDA on request