FC Rodina · Russia
FC Rodina — AI transformation strategy for the club
Four AI tracks to fill the stadium, grow the CRM and scale media for a Russian Premier League club
Client project · Russia
All casesFC KAMAZ — AI transformation strategy for the club
One AI ecosystem for a First League club: MatchDay commerce, fan CRM, content and video analytics
// Results
- strategic AI priorities
- 4
- target uplift in handling requests on peak days
- 100%
- AI assistant support for fans
- 24/7
// How it works
Unified AI ecosystem: sport, media, community, commerce 
MatchDay activation curve covered by the AI assistant 
360° fan profile in the CRM
What we built
We mapped the club's fan touchpoints and designed an intelligent layer on top of its existing IT base: ticketing, ERP and FNL platforms. Four priorities: an AI assistant and predictive analytics for MatchDay, a CRM with a 360° fan profile, the Content Factory neural engine and computer vision for the first team and academy. All data stays on Russian servers under 152-FZ.
- 24/7 AI assistant for MatchDay peak loads
- Predictive attendance analytics and targeted promo campaigns
- CRM with a 360° fan profile and smart triggers
- Content Factory: one source, formats for Telegram, VK and YouTube
// Stack
- AI strategy
- AI agents
- Fan CRM
- Computer vision
- Predictive analytics
// Next case
// Your project
Let's build this for you
Describe the task. An engineer replies within 24 hours with a plan and an estimate.
- Free AI audit
- Fixed-price pilot
- NDA on request