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Client project · Russia

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FC Rodina — AI transformation strategy for the club

Four AI tracks to fill the stadium, grow the CRM and scale media for a Russian Premier League club

FC Rodina: desktop screenshot

// Results

target stadium occupancy
90%
target CRM fan base
22,000
target social media followers
200,000

// How it works

  • Content Factory: one source, four channels
    Content Factory: one source, four channels
  • Dynamic pricing model for 90% occupancy
    Dynamic pricing model for 90% occupancy
  • Single digital window over the club's IT stack
    Single digital window over the club's IT stack

What we built

We mapped club KPIs to technology and designed four tactics: a Content Factory for VK, Telegram, YouTube Shorts and web; a 360° fan profile with a 24/7 AI assistant; dynamic pricing driven by weather, team form and purchase history; computer vision for the academy. Integration with ERP, Bitrix and ticketing, data hosted in Russia under 152-FZ, a 6-week pilot.

  • Content Factory: auto-clips for VK, Telegram, YouTube Shorts and web
  • 360° fan profile uniting tickets, merch and social activity
  • 24/7 AI assistant absorbing matchday peak demand
  • Dynamic pricing and targeted promos 48 hours before kickoff

// Stack

  • AI strategy
  • AI agents
  • Fan CRM
  • Computer vision
  • Predictive analytics
// Next case
// Your project

Let's build this for you

Describe the task. An engineer replies within 24 hours with a plan and an estimate.

  • Free AI audit
  • Fixed-price pilot
  • NDA on request