HC Neftekhimik · Russia
HC Neftekhimik — AI automation strategy for a KHL club
Intelligent automation as the tech driver of a KHL hockey club's SMART strategy
Client project · Russia
All casesFC Ural — AI transformation strategy for the club
AI for the arena, the squad and the fans: one digital layer for the club
// Results
- target uplift in fan feedback quality
- 100%
- arena seats under predictive AI pricing
- 35,000
- AI service for fan requests
- 24/7
// How it works
Predictive pricing for a 35,000-seat arena 
Fan ecosystem: 360° profile and AI assistant 
Content Factory: one story, every channel
What we built
We analysed the arena, squad, community and media, then designed an AI strategy: predictive pricing and smart seating for 35,000 seats, CV monitoring of player biomechanics and fatigue, a 360° fan CRM with a 24/7 chatbot, and a Content Factory for VK Video, Telegram, Shorts and web. It all links into a Single Window with ticketing, CRM and ERP, hosted in Russia under 152-FZ.
- Predictive pricing and smart seating for 35,000 seats
- CV tracking of player biomechanics, fatigue and microtraumas
- Smart CRM with a 360° profile of every fan
- 24/7 AI assistant for tickets, entry rules and merch
// Stack
- AI strategy
- AI agents
- Fan CRM
- Computer vision
- Predictive analytics
// Next case
// Your project
Let's build this for you
Describe the task. An engineer replies within 24 hours with a plan and an estimate.
- Free AI audit
- Fixed-price pilot
- NDA on request