FC Shinnik · Russia
FC Shinnik — AI transformation strategy for the club
4 AI solutions to grow commercial revenue and fan loyalty at an FNL football club
Client project · Russia
All casesFC Sokol — AI transformation strategy for the club
An AI layer for fan engagement, content and training at a Liga PARI football club
// Results
- target share of fan requests handled on MatchDay
- 100%
- AI assistant for tickets, stadium travel and merch
- 24/7
- AI solutions: CRM, MatchDay, content and training
- 4
// How it works
Architecture: intelligent automation layer over the club's data 
Computer vision for training: heatmaps and load tracking 
Three-stage pilot roadmap
What we built
We audited the club's manual processes and designed an intelligent automation layer on top of its ticketing, merch and historical data, unified in one CRM. The strategy covers four AI solutions — a 360° fan profile with a 24/7 chatbot, a predictive MatchDay model, a Content Factory for social media and computer vision for training — plus a three-stage pilot.
- 360° fan profile unified in a single CRM
- 24/7 AI chatbot with smart comment moderation
- Predictive MatchDay model for attendance and peak loads
- Content Factory: one story to Telegram, VK, Shorts and the website
// Stack
- AI strategy
- AI agents
- Fan CRM
- Computer vision
- Predictive analytics
// Next case
// Your project
Let's build this for you
Describe the task. An engineer replies within 24 hours with a plan and an estimate.
- Free AI audit
- Fixed-price pilot
- NDA on request