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HC Neftekhimik — AI automation strategy for a KHL club

Intelligent automation as the tech driver of a KHL hockey club's SMART strategy

HC Neftekhimik: desktop screenshot

// Results

target arena occupancy
90%
fan profiles in the unified CRM
22,000
less time on routine content
60–70%

// How it works

  • Predictive pricing model for the 90% occupancy KPI
    Predictive pricing model for the 90% occupancy KPI
  • Content Factory for the media team
    Content Factory for the media team
  • Integration architecture around a single CRM window
    Integration architecture around a single CRM window

What we built

We designed a new AI working layer for the club: a 24/7 fan assistant in VK and Telegram, a Content Factory for the media team, a 360-degree fan profile built from ticketing, arena Wi-Fi, merch and youth school data, predictive pricing and video analytics for young players. The roadmap runs in three phases through 2027 on Russian servers under 152-FZ.

  • 24/7 AI fan assistant answering in 3 seconds
  • Content Factory: 60–70% less time on routine content
  • Predictive pricing to reach the 90% occupancy KPI
  • 360-degree fan profile in a unified CRM

// Stack

  • AI strategy
  • AI agents
  • Fan CRM
  • Computer vision
  • Predictive analytics
// Next case
// Your project

Let's build this for you

Describe the task. An engineer replies within 24 hours with a plan and an estimate.

  • Free AI audit
  • Fixed-price pilot
  • NDA on request